AirBnB, unicorn tourism

In 2008 Brian Chesky and Joe Gebbia decided to rent their floor mats few in San Francisco to make ends meet. They could not imagine the scope of such a decision. In 2015, Airbnb, the company that ended up founding, reaches about 900 million dollars profit.

It is the internet portal of the tourism sector more accommodation rent and none is his property. In fact in 2014 Chesky bragged on this subject: "Marriott wants to add 30,000 rooms this year we will do so in the next two weeks.".

What are the secrets of his success?

Part of a necessity. And it solves a problem.

Like Uber arises from the need and the problem of not finding a taxi in Paris, AirBnB arises from the need and the problem of finding budget accommodation in San Francisco without you get ripped off. According to the company, in the course of a five night stay in one of their accommodation in Barcelona, guests leave an average of 842 euros in the city, which contrasts with the 374 euros of those two nights stay in a hotel.

Connect Supply and Demand intelligent and economically.

Revolutionizes the traditional business model creating an organic or systemic model that connects supply and demand very clever way, using the best of all time marketing: word of mouth or social recommendation.

Use technology as a disruptive element.

What they have in common Google, Facebook, Amazon, eBay, Uber, Youtube ... .. Indeed, all start optimizing technology advantages and offering the greatest possible value to the real protagonists of the value chain, shortening distances and optimizing its relationship .

Total approach to the user.

No middlemen, no noise, no invasive advertising, no deception. Everything is done in the company is 100% customer-oriented towards the user: if any handle two types of customers.

Its asset is the reputation and branding.

How they can enforce newly created companies without assets more than 10,000 million dollars? For eating. They Worth and companies called Unicorn. Is it a bubble? Time will tell, for the time being valued at prices much higher than multinationals created for decades, with many fixed assets and to which called Dinosaurs. They are very, very, very large but they know that the play every day and that they owe everything to the user and to his reputation.

His greatest enemy: Legislation

In Madrid the regional government in the summer of 2014 established a minimum of 5 nights for holiday homes for tourist use. In this way it protects stay hotels that have an average of 2 to 3 days stay.

Airbnb and Uber, to name two examples of successful unicorns cover efficiently and effectively the needs of the most current customer and have in your marketing department to all early adopters influential in the world.

And what about the traditional business model or classic competition?

There are several options:

Or you bates open duel.

Or are lobbying for governments to block them.

Or you close.

Or you join them.

The latter decided Kike Sarasola, a hotel in Madrid, which is testing this new business model complementarily yours. This is the case of the hotel chain Room Mate Hotels. Offer homeowners in the area of influence of their own hotels Services key holding and cleaning, breaking its label classic hotel and adding to this new philosophy through agreements with third parties.

Since there is no competition. Welcome to the coopetition of collaborative economy! The challenge is to find a common place for both worlds.

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Topics: Sin categoría, Inbound Marketing, Branding

Written by Janhil Mejia

Marketing Lover and Movie Freak.

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